// Definition
The systemic issue in legal cannabis dispensaries where menus display products primarily by THC percentage (and sometimes CBD), training consumers to chase high potency numbers rather than seeking out quality flower based on terpene profiles, cultivation methods, or overall cannabinoid spread. This market training has driven THC inflation in lab testing and devalued cultivars with complex but lower-THC profiles.
// From the Episode
The discussion highlights how dispensary menus reduced cannabis to a single metric (THC%), creating perverse incentives for labs to inflate results and growers to prioritize potency over quality. Dr. Mark argues this does a disservice to consumers who would benefit from varieties with diverse cannabinoid and terpene profiles.
// Source
Ep. 177 Hash Church 4.0 Episode 7 →