// Definition
A concept borrowed from wine culture describing how environmental factors — soil composition, climate, altitude, water, and microbiology — shape the characteristics of a plant and its products. In cannabis, terroir explains why Moroccan hash has a consistent, recognisable flavour regardless of the strain grown, and why the same genetics can produce different terpene profiles in different locations.
// From the Episode
Terroir was discussed in Episode 5 in the context of Moroccan hash production. The panel observed that traditional Moroccan hash has a distinctive flavour profile that remains remarkably consistent across different strains grown in the same region. This led to a discussion about how soil, climate, and local growing conditions imprint themselves on the plant's chemistry — particularly its terpene profile. Just as wine from Burgundy tastes different from the same grape variety grown in California, cannabis grown in the Rif Mountains of Morocco carries the signature of that specific environment. The concept challenges the modern focus on genetics alone and suggests that where cannabis grows matters as much as what variety it is.
// Source
Ep. 005 Hash Church Episode V →