// Definition
The systematic process of growing out large populations of cannabis seeds and selecting individual phenotypes that express desirable traits such as unique terpene profiles, potency, structure, or yield. It is the primary method for discovering new elite cultivars.
// From the Episode
Jordan from Sauce Rosin Labs described pheno hunting as central to their operation, constantly searching for 'weird winners' with unique flavors and then crossing those winners together to create novel profiles. The discussion emphasized that pheno hunting is both art and science, requiring not just analytical data but the experienced nose and palate of the selector to identify truly special expressions.