// Definition
The application of the wine-making concept of terroir to hashish production - the idea that the specific combination of soil, climate, altitude, water, and cultural traditions of a region imparts unique characteristics to the hashish produced there. Frenchy Cannoli championed this concept, arguing that hashish from different regions (Northern India, Nepal, Morocco, Lebanon) has distinct qualities tied to the land and the people who make it, and that the plant should be allowed to express its terroir naturally.
// From the Episode
Frenchy believed that allowing a natural cultivar to express itself in its native environment, using traditional farming and hashmaking methods, produced hashish with irreplaceable character. The concept extends beyond just growing conditions to include the cultural practices and generations of selective breeding by local farmers. Josh from Empress Farms discusses how terroir applies to their Mendocino operations.