// Definition
The widespread problem of cannabis being sold under false strain names, where genetics do not match the marketed variety, enabled by the lack of genetic verification standards in the cannabis industry.
// From the Episode
Kevin McKernan discussed how genetic sequencing was revealing that many strains sold under famous names bore no genetic relationship to the original cultivars. He described a 'strain name game' where popular names were attached to unrelated genetics for marketing purposes. His work showed about 12 prominent strain families that most cannabis mapped back to, but dispensary shelves were filled with hundreds of names that often had no genetic backing. Blockchain and open-source genetic databases were proposed as solutions.
// Source
Ep. 089 Hash Church LXXXVIII 88 →