// Definition
A comprehensive cannabis evaluation and appreciation certification program created by Kevin Jodrey and approximately 18 collaborators over 7,000+ combined man-hours across two years. The Gangia teaches standardized cannabis evaluation methods, historical context, and quality assessment through hands-on education, farm tours, and interaction with craft cultivators in Humboldt County. Graduates have collectively influenced approximately $2.8 billion in flower purchasing decisions at major MSOs.
// From the Episode
Kevin Jodrey developed the Gangia to address cannabis's 'Tower of Babel' problem — everyone using different terminology. The program evaluates cannabis on quality and value, identifying both the best craft products and affordable options for the masses. Students visit Humboldt farms, meet cultivators, and consume rare genetics not available on the commercial market. The program creates a direct economic pipeline from educated buyers to craft farmers, emptying their inventory when students highlight their products on social media.
// Source
Ep. 171 HC 4.0 Ep 2 →