// Definition
The increasing coverage and acceptance of cannabis in mainstream media outlets like ESPN and Sports Illustrated, signaling a shift from stigma toward normalization.
// From the Episode
In ep078, Bubbleman described ESPN and Sports Illustrated covering Ricky Williams' visit to the Spannabis booth. He said this was 'what we're looking for — that normalization, to start seeing this pop up in other platforms.' Having professional athletes and major sports media at cannabis events was unprecedented and represented a cultural turning point.
// Source
Ep. 078 Hash Church LXXVIII 78 →