// Definition
The economic process whereby cannabis transitions from a specialty, relationship-based product to a generic commodity driven by price competition. Commoditization pressures lead to a race to the bottom on price, consolidation by the largest producers, and reduced quality and diversity.
// From the Episode
The panel discussed commoditization in the context of Colorado's market, where a race to the bottom on pricing was already evident. The concern was that without differentiating on quality, genetics, and craft production, the cannabis market would follow commodity crop dynamics where only the biggest producers with the lowest costs survive.
// Source
Ep. 056 Hash Church LV 55 →