// Definition
The practice of combining THC distillate (a purified, flavorless cannabinoid extract) with terpenes sourced from non-cannabis plants (fruits, herbs) to create flavored vape cartridges and pre-rolls. Dominates mass-market cannabis but is considered inferior to cannabis-derived terpene products.
// From the Episode
Bubbleman described it as the antithesis of craft: 'the number one joint in Canada right now' smelled like 'peach Lysol.' He attributed mass-market preference to consumers having 'blown out their olfactory' from cigarettes and alcohol, so they only respond to intense artificial flavors. A former CEO's botanical terpene brand did $400K in one afternoon in New York.